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درباره:
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Britannica determined to cost $995 for just the CD-ROM, whereas bundling a free disc with the print version, hoping that including the CD-ROM would persuade buyers to stick with the brand. Safra introduced extreme value-chopping measures to attempt to compete with Encarta, even offering the whole reference freed from charge for a time (round 18 months, from October 1999 to March 2001) on the web. The difficulty of U and non-U may have been taken lightheartedly, however at the time many took it very critically. Presently full sets of the encyclopedia had been priced between $1,500 and $2,200, and the product was thought of part of a luxurious brand with an impeccable popularity handed down from era to era. Conventional Chinese language-English bilingual online encyclopedia following the 2002 edition of Britannica Concise Encyclopaedia (the primary bilingual product of Britannica) and announced plans to translate the remainder of the encyclopedia into Chinese language. Developed specifically to supply comprehensive and global coverage of the world round us, this unique product accommodates thousands of timely, related, and important articles drawn from the Encyclopædia Britannica itself, in addition to from the Britannica Concise Encyclopedia, the Britannica Encyclopedia of World Religions, and Compton’s by Britannica.
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